︎︎︎ About

With 5G as a narrative and framework, this design project explores future use cases and discusses the impact it could have on our society.

︎︎︎ Artifacts

  1. Autonomous Decisions
  2. Remote Work
  3. Fake Society
  4. Cultural Streaming
  5. Decentralized Health
  6. Contagion Mapping
  7. Digital Education
  8. Connectivity as Real Estate
  9. Virtual Shopping

︎︎︎ Final Reflections

We are in the middle of a connectivity-shift, where 5G is expanding every day.

︎︎︎Picture Library

Autonomous Decisions

What if we embrace autonomous systems in decision making roles?

Combining drones, artificial intelligence and football the NFF Element system is distributed to clubs and communities around the country. The system allows football matches to be organized and conducted without a human referee, and initially serves as a way of being able to play in the event of a physical referee missing.

5G and Feasibility

The autonomous system behind the NFF Element relies on edge computing to be able to transfer and process the data it uses to make decisions, mainly based on live video. Since the computation is located at the edge, the drone itself needs less computing hardware, freeing up space for other useful features such as more battery power. Although similar systems could work with cabled connections and mounted cameras, this would limit its viability to urban areas or require expensive fiber installations. The nimble nature, reduced setup and off-the-shelf availability of the drone is what has resulted in keeping costs down, enabling widespread adoption.

We have seen evidence of AI’s that serve the role of a referee before, both in video games like FIFA or in previous scientific experiments.  The use of Goal-line and VAR (Video Assisted Referee) technologies are already implemented in several international competitions, despite controversy and often heavy opposition. As a football match is tied to a limited physical space and consists of a defined ruleset, it is a good candidate for considering AI in the first place.

︎︎︎Accessing the NFF Elemtent through a smartphone.


However, there are many human factors that can be harder to judge. The core rules of football are the same for a team of seven year olds and for Liverpool FC. How would the system adapt to and handle different levels of physical contact, aggression and general behaviour? A human referee should know the rules well and have full authority, guiding the players when they make mistakes. Experiencing the referee as fair, impartial and understanding will impact children's own behaviour towards the referee later.  How will these values translate to a digital system? How does an autonomous system compare to a referee with 30 years of experience, or one who is about to judge their first match?

How does an autonomous system handle a furious dad, who is willing to fight for his child's claim to a penalty?

What could be the consequences of a setting where the provider of such a system had commercial interests like Nike or Adidas, and could profit directly from the data being generated? By merging the physical and digital world, it could enable opportunities like playing  a digital version of yourself in the newest FIFA or Football Manager game. However, the same data could be used to offer

The questions we ask through this artifact involve feelings, trust and decisions. If we imagine this artifact to be taken further, it can quickly relate to more serious matters than football (although we acknowledge that football is more than just a game for a large number of people). In a future where autonomous systems are implemented in contexts like traffic, law enforcement, search and rescue and food delivery these questions have serious ethical concerns. Who is  responsible when something goes wrong? Could 5G scramblers be used to shut down important societal functionality?  How do we avoid transferring human bias into the systems and services we create?

︎︎︎The team can use the footage the NFF Elements records for their social media platforms or for analytics purposes.

︎︎︎Commercial on youtube for the new FIFA2020. Players can use their data supplied by NFF Element and play with and against their idols with their own skillset.

︎︎︎In this case Nike have created a campaign. You can upload your data to their website, the data is analyzed and you can get recommentadtions about what kind of shoes or other gear you could possibly buy to increase your own performance.

Ruleset with
human discretion

Digital Decisions




Traffic lights
Search and